You Have Multiple Interests? Here's How To Brand Yourself


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What's Poppin Reader Welcome To Content Corner!!!

Read the web version hereโ€‹

This week:
๐Ÿš Don't Niche Yourself Down... do this

๐Ÿš Talking AI Videos Just Got Better

๐Ÿš ChatGPT Image Prompts

and more... lets go!

๐Ÿ“ฐ Corner Newsstand

I'm tired of these gurus telling creators to "niche down" when you have multiple interests. Lets be real, we're humans. We're supposed to have multiple interests.

The problem isn't that you have five different things you're passionate about. The problem is you're trying to talk about all five every single day!

I want to breakdown someone you may know, who has million of followers while showing multiple interests... his name is Wallstreet Trapper.

The Multi-Interest Problem (We've All Been There)

Most creators get stuck because they think they have to choose:

  • "Should I talk about fitness OR business?"
  • "Can I share my love for cooking AND tech?"
  • "Will people unfollow if I post about travel instead of marketing?"

The truth? Your audience follows YOU, not just your content topics. But there's a strategy to making this work without confusing people.

The Wall Street Trapper Blueprint

Trap has over 1M followers and makes well over seven figures. Here's what he does that most people miss:

His Core Brand: Stock market education and financial literacy

His Interests: God, cold plunges, chess, building his Freedom Center, family time, behind-the-scenes content

If you go to his IG page, you will see how he doesn't abandon his main thing, he just shows different "seasons" of his life while staying true to his core brand.

The Season-Based Content Strategy

Here's the step-by-step approach that actually works:

Step 1: Identify Your Content Sweet Spot Ask yourself these three questions:

  • What can I talk about every single day without getting bored?
  • What do I geek out about the most?
  • What do people actually come to me for advice about?

That intersection is your core brand. Everything else is seasonal content.

Step 2: Create Content Bridges This is the secret sauce! Trap connects his interests back to his core brand:

  • Cold plunges โ†’ Mental clarity for better trading decisions
  • Chess โ†’ Strategic thinking for business and investing
  • Building the Freedom Center โ†’ Creating generational wealth

Your interests should enhance your main message, not distract from it.

How To Implement This Strategy TODAY

Week 1: Define Your Core

  • Write down ALL your interests (don't hold back!)
  • Circle the ONE thing you could talk about every day
  • That's your core brand. This never goes away

Week 2: Plan Your Seasons

  • Pick 2-3 interests that complement your core
  • Create content bridges that connect back to your main brand

Week 3: Test Your First Season

  • Start incorporating your first interest into your content
  • Show how it relates to your core message
  • Pay attention to engagement and feedback

Week 4: Document Everything

  • Track which content performs best
  • Note what your audience responds to
  • Adjust your strategy based on real data

I break down WallStreet Trapper's strategy (with real examples) in my latest Content Corner video. If you're tired of feeling like you have to choose between your interests, you're going to want to watch this one:

video previewโ€‹

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๐ŸŒ† AI Alley

Ok HeyGen is officially taking over the AI Avatar space. So they recently dropped Avatar IV...which you can make an image come to life and have any audio attached to it. The problem was that the lip syncing was perfect but it was stiff because there was NO body movement.... well thet just change that with there recent update. I just tried it check it out.

video preview
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Check out HeyGen by clicking here.โ€‹

ChatGPT Prompts To Make Content

Make a side mirror view of your favoite store in the middle of no where

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A hyper-realistic photograph taken from inside a car, showing the reflection in the side mirror. The mirror reveals a small wooden Wawa store in the middle of a dense, misty forest. Massive ancient trees with moss-covered roots curve dramatically around the building, almost hugging it. The Wawa logo glows in a warm, vibrant orange on the storefront. The scene is moody and atmospheric, with fog, wet pavement, and soft ambient light filtering through the forest canopy. The image combines realism with slight surreal touches, like oversized tree roots and magical lighting. Raindrops on the mirror and the car window enhance the cinematic feel.
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Are you going to try this?

So you already know you have to email me back about your biggest takeaway from this week's Content Corner take a screenshot and tag me in your stories (or Threads) so I know you liked this week's content. If not, I'll see you next Friday. Same time, same corner.

I'll Holla,

Nicky S

P.S. Whenever you are ready, here's how I can help you

  1. Watch my YouTube channel for full tutorials and walk-throughs on content tips, AI, and brand strategy that go beyond this newsletter.
  2. Join the Lions Behavior community. Go to lionsbehavior.comโ€‹
  3. Join my course on how to create content, start/grow a community and monetize called Impact 2 Monetization.
  4. Just reply if you want to schedule a 1 on 1 with me.

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