What's Poppin Reader Welcome To Content Corner!!!

This week:
🚏 What Actually Works On IG

🚏Create 30 Days Of Content With AI

🚏 AI Hardwear

more... lets go!

📰 Corner Newsstand

Listen, I just watched the most revealing interview with Adam Mosseri (Head of Instagram) and I'm still processing everything he dropped ... because FINALLY the truth came out.

First off, shout out to Brock Johnson for asking the questions we've ALL been wondering about.

Let me break down the biggest takeaways that will change how you approach Instagram in 2025:

The TRUTH About Reach (Finally!)

Mosseri straight up admitted something we've all been feeling...reach fluctuates and it's not always your fault! Here's what's actually happening:

• There's more content being created than ever before

• The world changes (holidays, seasons, major events) affect reach more than algorithm changes

• Small algorithm tweaks happen DAILY (not just when you notice a drop)

But here's the part that hit different : Instagram is NOT suppressing reach to make you buy ads! Adam said it makes zero business sense because "we have over 10 million advertisers... we are more than happy to grow engagement with one group of people and then sell ads to a different group."

Now do you believe him is a different story.

Hashtags Are DEAD (For Real This Time)

I got a lot of hate for saying this before, but now it's confirmed straight from the source:

"Hashtags are just not an important thing for reach." Hashtags just aren't driving significant reach anymore.

What REALLY Drives The Algorithm

According to Adam, these are the THREE metrics that matter most:

Shares (especially DM shares)

All shares are valued relatively equally
DM shares might reach fewer people but are more meaningful
This is the #1 signal Instagram looks at

2. Watch Time (not just completion rate)

Total seconds watched matters more than percentage
They look at both, but longer genuine watch time wins
Instagram is NOT trying to make videos longer (unlike YouTube)

3. Likes

Still a major signal for engagement
Shows content resonates with the audience
Helps determine what to recommend

What This Means For YOU

Here's how to actually USE this information:

Focus on creating shareable content

Ask yourself: "Would someone send this to a friend?"
Create content that sparks conversation
Give people a reason to share (value, humor, relatability)

2. Optimize for genuine watch time

Hook people in the first 3 seconds
Change scenes frequently to maintain attention
Don't stretch content just to make it longer

3. Don't stress about algorithm changes

Look for patterns, not single post performance
Test different content types to see what works
Be consistent with what performs well

4. Build across multiple platforms

Adam Mosseri himself said this is smart
Don't put all your eggs in one basket
Use Instagram's diverse features (Stories, Reels, Feed)

So does this help you in your IG journey or you still ain't feeling IG? To watch the full interview, click here.

🌆 AI Alley

So I just created 30 DAYS of content in a single conference without having to do a single interview or awkward networking conversation?

I'm not even playing - I discovered a system that lets introverts create FIRE content without draining their social battery:

The Limitless Pendant- This tiny wearable records everything and uses AI to pull out the best quotes, tips, and insights. No more taking notes - just wear it and let AI do the work!
Meta Ray-Ban Glasses These aren't just for looking cool. They capture POV content that's authentic and engaging without you having to be on camera. The behind-the-scenes content these create? FIRE
DJI Osmo Pocket 3 This little camera has AI tracking that follows you automatically. Set it up, do your thing, and it captures everything. No camera person needed!
Kittl - Turn those AI-captured moments into Instagram-ready graphics in seconds. This tool is literally your graphic designer in your pocket.
ChatGPT Image Generation - Take those phone photos and transform them into unique content pieces... from comic book style to Disney Pixar characters!

The best part? This isn't about creating MORE content - it's about creating SMARTER content.

I break down my entire system (with examples) in this video:

So you already know you have to email me back about your biggest takeaway from this week's Content Corner take a screenshot and tag me in your stories (or Threads) so I know you liked this week's content. If not, I'll see you next Friday. Same time, same corner.

I'll Holla,

Nicky S

P.S. Whenever you are ready, here's how I can help you

Watch my YouTube channel for full tutorials and walk-throughs on content tips, AI, and brand strategy that go beyond this newsletter.
Join the Lions Behavior community. Are now SOLD OUT but join the waiting list! Go to lionsbehavior.com
Join my course on how to create content, start/grow a community and monetize called Impact 2 Monetization.
Just reply if you want to schedule a 1 on 1 with me.