What's Poppin Reader Welcome To Content Corner!!!
Read the web version hereโ
This week:
๐ Master Content Like GaryVee And Alex Hormozi
๐ Turn Any Image Into Talking Video
๐ ChatGPT Image Prompts
and more... lets go!
๐ฐ Corner Newsstand
In my studies this week, I learned from a guy who grew Gary V's TikTok from 300K to 3.5M followers in just 3 MONTHS! His name is Caleb Ralston - the secret strategist behind GaryVee and Alex Hormozi's explosive growth... so you know I have to share the game plan.
Let me break down the most actionable insights from the insights:
The Volume Game That Actually Works
Forget posting once a day. The top 1% of creators are putting out 300+ pieces of content per week! I know that sounds insane.
But here's the key insight - it's not about "showing up everywhere." It's about data acquisition.
"Quality is subjective as f***. None of us knows what quality is. The only people that actually know and determine what quality is is your audience." - Caleb Ralston
So how do you actually implement this? Here's your action plan:
- Start with the "Brand Journey Framework"
- What is the outcome you want?
- What would you have to be known for?
- What would you have to do to be known for that?
- What do you have to learn to do those things?
2. Create content across multiple formats
- Don't just stick to one content type
- Test different approaches
- Let your audience tell you what works
3. Track the right metrics
- Don't track everything (it's overwhelming)
- Focus on metrics that change what you do
- Use multipliers instead of raw numbers
The "Accordion Method" That Changed Everything
This is the GAME CHANGER that nobody's talking about. Here's how it works:
- Create a high volume of content (expansion)
- See what performs best with your audience
- Reduce volume but focus on what works (contraction)
- Put the same effort into fewer, better pieces
"If our volume is going up and we're getting less engagement, then we're not doing it correctly." - Caleb Ralston
The beauty of this approach? You're not just guessing what works... you're letting data tell you.
The Content Strategy That Stands Out
One of the most powerful insights Caleb shared is about differentiation:
"Don't look at content other people created within your lane. Look at other niches and borrow formats from them."
This is why so many business creators look the same. They're all copying each other.
Instead:
- Study video game creators for packaging formats
- Look at entertainment channels for hook ideas
- Analyze different industries for storytelling approaches
Action Steps You Can Take TODAY
- Identify your top 3 platforms
- Start tracking the right metrics
- Create your brand journey framework
- Document your process
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If you're serious about scaling your content in 2025, you're going to want to watch this one: Click hereโ
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๐ AI Alley
I just discovered the CRAZIEST feature in HeyGen that's about to change the faceless content game forever! Watch what I created with just ONE image:
This is HeyGen's new Photo to Video Avatar 4 feature, and it literally brings ANY image to life. I'm not even playing , you can make ANY picture talk, move, and express emotion!
Here's my exact step-by-step process to create this (screenshot this!):
Step 1: Create Your Image
I used Sora for this, but you can use:
- Midjourney
- DALL-E
- Stable Diffusion
- Or even a regular photo!
Pro tip: For the Michael B. Jordan one, I literally just used "Michael B. Jordan as Dark Sith Lord" as my prompt. Simple but effective!
Step 2: Find Your Audio
You need something for your image to say. I keep it simple:
- Go to YouTube
- Find a clip you like (I used Killmonger from Black Panther)
- Copy the URL
Step 3: Extract the Audio
- Go to loader.toโ
- Select MP3 format
- Paste your YouTube URL
- Hit download
- Save the file to your computer
Step 4: Bring It All Together in HeyGen
- Go to HeyGen.com
- Click on "Photo to Video Avatar 4"
- Upload your image
- Upload your audio file
- Hit "Generate Video"
That's it! In minutes, you'll have a video that looks like it took hours to create.
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The best part? You can use this for:
- Product demonstrations
- Testimonials
- Educational content
- Entertainment videos
- Social media posts
I break down my ENTIRE process (with all the prompts and examples) in my latest video:
โChatGPT Prompts To Make Content
Chill with your favorite anime charaters... I did one of Eric Thomas lol.
Ultra-realistic 9:16 vertical format fisheye selfie of Eric Thomas (photo attached)with [shinchan, Doraemon, Naruto, Nobita,Goku] We're all making silly, exaggerated faces. Set in a small, bright living room with white tones. High camera angle. Extreme fisheye distortion. Realistic, cinematic lighting, anime characters integrated with stylized realism.
Are you going to try this?
So you already know you have to email me back about your biggest takeaway from this week's Content Corner take a screenshot and tag me in your stories (or Threads) so I know you liked this week's content. If not, I'll see you next Friday. Same time, same corner.
I'll Holla,
Nicky S
P.S. Whenever you are ready, here's how I can help you
- Watch my YouTube channel for full tutorials and walk-throughs on content tips, AI, and brand strategy that go beyond this newsletter.
- Join the Lions Behavior community. Go to lionsbehavior.comโ
- Join my course on how to create content, start/grow a community and monetize called Impact 2 Monetization.
- Just reply if you want to schedule a 1 on 1 with me.
